The Beginning of the korean wave
What is the “Korean Wave”?
The Korean wave means Korean popular culture in other countries, especially in
Asian countries come more and more popular. “Korean Wave” is a phenomenon
that is manufactured by the Korean state itself, especially by the culture industry.
Such as film-, TV drama- and other media industries, they not only do good to
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
TV보급률도 20%가 채 되지 않고, 산악지형이 남한보다 많기 때문에 난시청지역이 상당할 것으로 추정됨.
- 지상파TV 방송사는 전국 방송망을 보유한 '조선중앙TV'와 지역방송인 '만수대TV', '조선교육문화TV'등 국가소유로 모두 3개 방송사가 있음.
* 조선중앙방송(Korean Central Television, KCTV)
· 조선민주주
Korean wave must follow in order to develop its existence into the next level.
History of Korean Wave
In short, the Korean wave means South Korean popular culture in other countries, especially in Asian countries came more and more popular. "Korean Wave" is a phenomenon that is manufactured by the South Korean culture industry. Such as film-, TV drama- and other media industries, they not
ii. The standpoint of the advertisers
In many countries of the world, most of the people enjoy their free time watching TV. So, the advertisers have invested much money on the TV advertising to inform viewers of their products or services and also it is only an outlet to meet the public. But TiVo brings out the change of viewers’ thought with the functions like zapping the advertising, therefo
Korean restaurant involving elegant interior, sweet jazz music, polished light and comfortable atmosphere and no smoke, no smell like western food restaurant. Recently they have 15 stores and revealed TV drama “man who can’t marriage”
3. Characters of Bulgogibrothers
1) Standardization, popularization, industrialization of Korean food
Korean food is often cooked chef’s guess. So, m
Korean Airline advertisement, they focus on this subject ‘Travel guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial
Koreans are beer (60% of Korea’s alcoholic drinks market) and whisky or the two drunk together as ‘poktanju’ lit. ‘bomb-liquour’ or a boilermaker. The South Korean version is a shot glass of whisky dropped into a glass of beer and then downed in one. The practice has become so widespread that TV commercials have been aired lately to warn people of the dangers of over-indulgence. A few y
Go through a period of transition
Start to have
a lively music
-> Huge effect on not only people but also all society
-> 90’s pop was exclusive property of the young generation
-> It had much more commercial value
-> Very explicit and exciting lyric
http://tv.joins.com/channel/tv_player.asp?mov_id=2009_0415_153125&categoryID=101001001&cloc=naver
-> The first Korean fe
TV show Lee Hyori’s Off the Record follows the life of Korean superstar, Lee Hyori. However, there is also Big Bang TV, which follows the life of Korean pop group, Big Bang and another spin-off show that follows the life of the female girl-band, 2NE1.
The second type of celebrity documentary show is more of a hybridized show. This type of documentary generally features a single celebrity, jus